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In 2005 Feel Design were approached to redevelop an existing site for Aim Instructor Training, a company specialising in training driving instructors.
We worked with the client to find out why their current site had not worked for them and came up with some visual ideas and also an information restructuring to make the site easier to use. Paypal payments for the training packs were built into the site.
Following on from this in 2006 - we redeveloped the identity of the company, rebranding stationery, allowing the client to update content themselves, and making a more sophisticated store. The package created is then being used for other instructors and instructor trainers.
We have also produced a training manual, utilising 3D renderings of driving scenarios, which has been commended in several driving instruction publications and has won the company many new sales. It is planned that this will then be developed into a CD ROM with animated scenarios to further their range of training media.
We are currently working on a new site for them as they venture into the Driving Instruction market and have created branding and a new website design for this.
www.aiminstructortraining.co.uk
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