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Feel Design were initially contracted in 2004 to produce a new design for the interface of the Brimardon software, a package built to predict winners in horse racing. This was developed very quickly, and - as a result - we were asked to redesign the branding of the company to improve their identity.
Following this we redeveloped their website, incorporating the new branding, and linking to the software update system, allowing users to download information and updates according to their licence. We have worked closely with the company, building up their back end admin, setting up custom hosting and specialised back-end systems, helping them grow in this area as well as increasing visibility with printed ads and web banners in the racing media.
In 2007 we were asked to produce a large range of stationery and brochures for sending out to new and existing clients to provide more information on the system. This consisted of 2 booklets, one A4 and one square and a folder to hold them in.
To accompany this we filmed a DVD, partly at the races and partly on location in our office and home to provide an entertaining explanation of the system. An actor, David Corden (Frost, Coronation Street, Life of Mars) - a regular artiste working with Feel Design, was hired and worked both on and off camera providing voiceover. The editing took several weeks and resulted in a DVD that is generating interest in the software in new areas. Thousands of these packs have been sent out generating much new business for the company.
www.brimardon.co.uk
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